INTRODUCTION:
Insurance is the equitable transfer of the risk of a loss,
from one entity to another in exchange for payment. It is a form of risk
management primarily used to hedge
against the risk of a contingent, uncertain loss. The
demand for insurance products is likely to increase due to the exponential
growth of household savings, purchasing power, the middle class and the
country’s working population. Listed below, are the various underlying growth
drivers for India’s insurance industry:
- Growing of the financial industry as a whole
- Growth of life and non-life industry
- Promoting innovation and removing inefficiency
- Competition and orderly growth
- Growth of specific insurance segments such as motor insurance
DISCUSSION:
An insurer, or insurance carrier, is a company selling the
insurance; the insured, or policyholder, is the person or entity buying the
insurance policy. These are the factors, which we should consider:
1 – Know Your Client
Be alert to details that matter to the client and recognize what makes every encounter with each client unique. Our brand promise, “Because You’re Different,” hinges on employees knowing their distinctive clients and sustaining a positive relationship. Tell your client things you are doing for them that they might not know about and make a point to ask those questions about their business.
2 – Share ProblemsBe alert to details that matter to the client and recognize what makes every encounter with each client unique. Our brand promise, “Because You’re Different,” hinges on employees knowing their distinctive clients and sustaining a positive relationship. Tell your client things you are doing for them that they might not know about and make a point to ask those questions about their business.
Make the customer’s problem your problem.
3 – Mobile Friendly
Make your insurance website mobile-friendly so your customers on the go can easily access your information if they need it.
4 – Customer’s Shoes
put yourself in the customer’s shoes. Think: “If I were them, what questions would I ask?”
CONCLUSION:
In the nutshell, we can say Sales and Marketing plays a major
role in Insurance because without sales we can get earn profit and profit
maximization is the backbone of a company.
Fair Attempt!!!!!
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