INTRODUCTION
Insurance is a form of risk
management primarily used to hedge against the risk of a contingent, uncertain
loss. In return insurance premium is required to be paid. There are many factors to
examine when looking at insurance companies. More than anything, both consumers
and investors should concern themselves with the insurer's financial strength
and ability to meet ongoing obligations to policyholders. Poor fundamentals not only
indicate a poor investment opportunity, but also hinder growth. Nothing is
worse than insurance customers discovering that their insurance company might
not have the financial stability to pay out if it is faced with a large
proportion of claims.
Discussion
Some of the reasons for slow growth of insurance are
as follows:
1. Lack of structuring awareness by insurance
companies.
2. Setting simple terms and conditions which
ill-literate masses could understand, this was also not done.
3. Lack of willingness to spend on insurance
products like accident or mediclaim policies.
4. Masses do not have such attitude.
5. Mind frame is such that “after term the
money is lost”
6. Lack of effort shown by General Insurance
Companies, life insurance still works well in India but general sector needs to
aware masses about their product.
7. In India, Insurance is generally seen as an
investment. Not much concerned about getting insured.
8. Tax benefit u/s 80 c is what most of Indians
look at.
9. Information spread by agents and misleading
advertises by insurance companies.
Conclusion
Insurance company should not mislead their customers .provide accurate information to the masses .With the continuing expansion of the economy envisaged in the next decade, a large proportion of the population will have higher per capita income and the ability of the insurance industry to mobilise a significant share of this disposable income will depend on the ability of insurers to maintain their competitive positions within the rapidly changing financial environment. Thus, the industry must strive to achieve better resilience to meet the challenges ahead.
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